Ivan Caelles, producer of extra virgin olive oil in the Lleida Pyrenees, has launched OLIBA Green Beer , a new product that unites two of his passions: olives and beer. It is an olive beer that stands out for its attractive and particular green color, for its aroma that transports to the olive fields and for its compensated flavor and hints of olive. Its unique recipe includes seven varieties of indigenous olives from the Pallars Jussà region.
With this new release, this agronomist engineer, restless and innovative, continues a project to enhance the Barcedana Valley and its native landscapes and olive trees. The ERM Mountain Olive Oil brand , under which it produces its extra virgin olive oils, has been a real shaker in the territory.
Now, it surprises with OLIBA Green Beer , an olive beer that stands out for its attractive and particular green color, for its aroma that transports to the olive fields and for its compensated flavor and hints of olive. Caelles has highlighted its aroma of grass, olive leaf and olive freshly picked from the tree, with an aftertaste very similar to taking a table olive, very pleasant and lasting over time; and green in color that emulates the oil in green.
This beer has been produced following the Bohemian Pilsner style, originating in the Czech Republic. Thus, high quality malt pils and Czech hops such as saaz have been used to offer a refreshing and smooth 5% alcohol product. In addition, it is a gluten-free beer, which does not affect its flavor and makes it suitable for celiacs.
According to its influence, OLIBA Green Beer is "the Mediterranean drink of the Pyrenees", a concept that arises from observing the distribution of the cultivation of olive trees in Catalonia, which goes from the foot of the mountain, such as the Barcedana Valley, to the Mediterranean coast. As for the name, OLIBA would be the ingredient that makes this beer special, but it has been written with "B" to give it personality and make reference to the idea of Beer or Birra. For its part, Green Beer highlights the particular color of the product and informs us that it is a beer. A name and concept with many aspirations that have been thought to be understandable internationally.
In addition, it follows the line of all Ivan Caelles' projects and his social values by being committed to entities such as the Ilersis Private Foundation, which favors the integration of people with intellectual disabilities in Lleida, and to ONCE, which promotes the inclusion of people blind and disabled throughout Spain. In this regard, the boys and girls of this foundation have been in charge of handling the packaging of their beers and putting the label in Braille, which has worked together with ONCE and allows people with visual disabilities to read the product.
OLIBA Green Bee r has entered the craft beer market with force and is now available in gourmet and local stores, on the website www.olibagreenbeer.com and online platforms . Furthermore, with the aim of opening a market throughout the world, as it is a universal drink, Caelles also foresees its presence on the Horeca channel and internationalizing this product through exporters and supermarket chains.