The win win, the best relation between producers and importers is that one in which both parties share information and decide together about sale strategies and promotional activities in the market.
Our commercial team also knows about it and they are always trying to build a great team and partnership in each country to get the win-win relation mentioned before. It is not a job of selling and delivering, they are willing to support our partners abroad every day.
For example, our colleagues from Puerto Rico organized during last October some training sessions with Say Advertising, a Publicity agency which collaborates with our colleagues to promote our products in that area.
During these sessions, our products were tasted by their employees and our colleague Luis Fernando Pérez explained to them all the benefits of olive oil for our health and some differences between each category. They learned the main attributes of the oils and, on the other hand, our colleague Luis also focused on those advantages of our products and our company against competitors.
Torres y Ribelles is more than 100 years and this kind of activities also helps to develop the market step by step in order to go on celebrating our future anniversaries. Are you ready to join us and party together the 200th anniversary?